Manifest:

sell that house

winter issue

2024

Visionary Real Estate

Get Packing

Preparing to Sell Your Home

with Working Magic at Living Room Realty

What to Expect from Working Magic

FULLY INFORMED PRICING

We will look at your house through the lens of today's buyers. We will take into consideration market data, location, features and unique attributes of your home to inform a pricing opinion. Having a Realtor look at your home in person will give you what an algorithm can't. Also, the window for comps is much smaller, given the COVID-era boom; what sold in spring 2022 is NOT a comp, it's simply a different market, now.

We’ll also make sure you see the numbers and know what to expect with the net of the sale. We understand how much can be riding on this effort.

project management

As part of our assessment, we'll let you know what improvements can be made to maximize your return. This can be small (curb appeal beautification) to grand (remodels and additions). Our backgrounds in project management and home improvement will pay off for you in this process. Plus, we have the stable of resources and contractors to make this as pain-free as possible. Once we decide what prep work needs to take place, we bring in our team of vetted, licensed, bonded Magicians to get to work. Let us wave our wand over this part of the process for you.

editorial-style listings

One of our goals at Working Magic is to stop the scroll. We do this with interior design and staging, editorial style photography and videography and each listing gets its own brand persona. Having a former marketing and branding executive as your lead Realtor/Broker comes in handy, here. Our copy writing is ad-like, and we treat each listing like a product launch.

Steady updates

Our reporting systems will give you the updates you need, before you realize you need them.

Exect frequent updates on the road to listing, with timelines, status and next steps clearly outlined. Once listed, we share market feedback, showing schedules, and any necessary tweaks to the strategy. Our goal is for no surprises.

Get Ready to Sell:

CLEAR OUT THE CLUTTER

Showcase your home's square footage and flow by paring down items and hiding clutter. Before the packing even begins, we help our clients identify what can go into storage and what should stay out for staging- both inside and out!

FIX EVERYTHING

Inspections aren’t just due diligence— they're negotiation leverage. It may sound daunting, but to a reasonable extent, repair anything that’s broken or eye catching (ex., rotting wood, peeling paint, running toilets, etc.). Buyers expect homes to be well-maintained and will look for signs of a well-loved home. Gone are the days of waiving inspections and as-is sales (mostly), so let’s check off the boxes buyers look at closely. And, remember, we have the Magicians who can get to work.

REMEMBER WHY YOU BOUGHT IT

A well-written piece of marketing will help sell your home, and we're at-your-service storytellers. Tell us what's truly special about your home -- and what compelled you to buy it. We'll translate it into the next owners' love language (and offer!). We even encourage you to write a love letter of your own to your house. Creating moments of human connection in a real estate transaction can be priceless.

“I've bought and sold six homes, and we've used old-school realtors, apps, and tech-forward gongshows. Gabrielle is hands-down the best I've worked with. She helped me finish projects, stage, market, and promote my home like nobody we've worked with.” - Chris Erickson

Make it an experience

We know what it takes to make your house a place people never want to leave (and end up buying). We develop every listing like a brand- complete with a persona and playlist. Expert stylers with a Magician's bag of tricks, we'll help your home shine like a star among its peers. We even have a signature scent, much like your favorite boutique hotel.

Let's get real

While AI algorithms (Zillow, Redfin, etc.) can provide some insight into general market trends, pricing remains an art and a science. It's rooted in fact, and nuanced by feeling.

We carefully analyze the latest market data, comparable properties that have recently sold (<6 months), and less tangible consumer variables (the appeal of vaulted ceilings or Carrara marble coutertops, for example) that motivate today's buyer.

“The Independent” A Pearl District Condo that had served as a rental for decades. We updated the kitchen, flooring, fixtures and added a custom slatted wall. The condo sold in 4 days over ask in a slumping market. Abracadabra.

“We needed the perfect storyteller and stealth marketer to sell our special house and after interviewing several brokers, we knew Gabrielle was going to be our partner in this. She listened and totally got what our differentiators were, and then jumped into action, turning beautiful photos and marketing materials in just days so we could capture the upcoming gorgeous weekend weather. She was communicative throughout the process, and we always worked together on next steps.” Liz Healy-Kay

Typical turnaround time for an offer. Can take longer in competitive situations. Back-and-forth is normal, and you will have steady updates.

Buyers' Inspection period. Gather intel, negotiate repairs and agree to move forward or terminate. We may need repair bids, and WMG handles the leg work.

Underwriting period - appraisal, loan documents and processing with title.

Typical timeline from accepted offer to closing.

Your Working Magic team is available long after your transaction closes. Contact us for questions on all things related to home.

Listing General Prep Checklist

let's do this! -Gab

Repair and Clean the gutters

Repair and clean the HVAC units

Repair broken windows & shutters. Replace torn screens

Remove any cobwebs or bird nests

Remove stains from the walkways

Clean all patio furniture and area

Fill in any holes in exterior walls

Mow the lawn, if you have grass

Trim the trees and shrubs

Add colorful plants to fill in bare spots

Replace doormats that are worn out

Clean/paint the front door & mailbox

Ensure the room is spacious & inviting

Repair any chipped or worn furniture

Replace worn pillows and carpets/rugs

Clean and dust all surfaces

Vacuum upholstery & drapes

Put fresh flowers on your table

Clean out your china cabinet

11

Eliminate all odors, get an air freshener

Fix cracked molding & leaky faucets

Replace broken light fixtures or switches

Clean A/C filters and vents

Dust and clean ceiling fans

Clean the fireplace if you have one

Organize your closets (Add extra space)

Steam the carpet, look out for stains

Clean the floors. Wax, if necessary

Clean window blinds, drapes & shades

Dry clean curtains

Add a fresh coat of paint if needed

Remove all valuables

Arrange the room to look spacious

Dust nightstands

Clean bedspreads, quilts & pillows

Organize closet items & shelves

Remove wallpaper & paint neutral colors

Repair any holes or cracks in the walls

Remove all personal & family photos

let's do this! -Gab

Throw away food with long storage

Clean the inside of refrigerator & stove

Organize to make it look spacious

Minimalist kitchen counters

Polish cabinets & furniture

Clean counter tops & appliances

Clean the inside of the oven

Remove magnets, notes from the fridge

Stow trashcan in pantry

Fix caulking on sinks, showers & tubs

Remove any mildew or rust stains

Clean shower curtains

Clean everything including the grout

Replace worn rugs and old towels

Organize shelves

Put away non-cleanser items

Ensure area is clear of clothes

Dust surfaces of washer & dryer

Get rid of any unnecessary items

Organize to create more floor space

Place your items in boxes on shelves

Clean all of your equipment

Clean out vents

Fix any wiring that is showing

Open windows, dust, wash the floors

Deodorize any carpet or rugs

Ensure there is no pest infestation

Air out your home

Take out all trash

Polish all woodwork

Check your yard & landscaping

Check exterior structures: fences & sheds

Keep entrance walk in good condition

Check ceiling paint

Remove any spare nails or screws in walls

Check on damaged screens or windows

Check the roof for any mold, rot or decay

Declutter all storage space

After nearly 20 highly successful years in journalism, marketing and strategic brand communications, Gabrielle Enfield decided to listen to the Universe’s whisper and make the leap into Real Estate. A charismatic and authentic human, she’s consistently ranked top broker in Portland’s #1 agency, Living Room Realty, and is a 5-star preferred agent.

Working Magic Group was built on Gab’s focus on people first, relationships, excellence, good design, and the pursuit of fun. Based in beautiful Portland, Oregon, Working Magic serves people looking to buy and sell from the Oregon Coast to the forests of Mt. Hood.

Look Into Your Future with Working Magic. Visionary Real Estate.

Each Working Magic listing receives a full editorial marketing package. This includes HD photography, video walk throughs, virtual tours, drone photography and more. We focus heavily on a digital experience, as we know for many the search starts online.

• Consistent top broker at Living Room Realty
• Top 1% sales in tri-county (8400+ Brokers)
• Broker Advisor and marketing mentor at Living Room Realty (top brokerage in PDX)
  

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